Field Research

Social science or soft science studies the human aspects of the world. It includes an in-depth study and evaluation of human behaviour by using scientific methods in either quantitative or qualitative manner. In contrast to hard science or natural science, social science reveals subjective, objective, inter-subjective and structural aspects of the society. The social science aims to identify where the society has been heading to and what more can be done to benefit the entire race. If we dig out the historical evidences, we will find that social science has been a constant part of the development of the human race.

AMC has very talented young and motivated professional team that undertakes field research activities in all parts of the country. The organization is having a wide network of trained field researchers across the country. The Training of investigators to meet the project specific requirements is handled collectively by the Head Office and the respective branch offices. The field supervisors & investigators in all the offices are responsible for data collection & maintaining quality of the data collection.

Research Solution

  • Formative Research
  • Monitoring
  • Learning and Evaluation (MLE)
  • Social Impact Assessment
  • Policy Evaluation
  • Quality Audits

Statistically-Robust Models

  • Randomised Control Trials
  • Quasi-experimental Designs
  • Longitudinal panel surveys
  • Cross sectional surveys and more


Customised Survey Applications

  • CS Pro
  • Survey CTO
  • Survey Solutions
  • ODK and more

Operational Precision

  • Culturally Conversant team of surveyors
  • A resilient team to run end to end operations
  • Efficient Systems for Monitoring Data-Quality
  • Intensive Review and Feedback system

Large scale Quantitative Database

  • Statistical software like SPSS, STATA, R
  • Tableau, PowerBi based dashboards
  • Strict data-security protocol


Qualitative Enquiry

  • Participatory Rural Appraisal Methods
  • Collection, transcription and translation of quantitative data in multiple languages
  • Softwares like N-Vivo and Atlas-Ti for content analysis