Media/Public Opinion Research
Public opinion gathering has come of age in India. AMC professionals are the best-rated professionals in public opinion research today and have been responsible for evolving innovative research
methodologies to suit Indian conditions.
AMC plans to establish a continuous panel study of electoral behaviour and conduct interviews at regular intervals. The objective of the study is to improve our understanding of the dynamics
of short-term electoral change across the whole of the electoral cycle. Also, AMC will undertake research into the role of social attitudes in electoral behaviour and pursue work on long
term social trends and undertake methodological experimentation in this pursuit.