Media and Communication Research

We work closely with everyone from stakeholders and consumers who are technophobes and occasional users to technology experts, to establish why and how they engage, and what might trigger changes in their behaviour. We talk to people using their own language, in an environment they are comfortable, to ensure we develop actionable solutions for clients. We are flexible in our approach to all projects and are able to tailor research to meet client needs across the full range of Media, Content and Technology sectors. We pride ourselves on designing the most appropriate solutions to meet all aspects of your research needs.

Way we can help you

  • Usability and Concept testing
  • Customer Segmentation
  • Marketing Strategy Development
  • Media effectiveness
  • Brand Awareness
  • Customer Journey and Path to Purchase
  • Cognitive testing to ensure comprehension of quant questionnaire

Methods we use

  • Carousel groups
  • Citizen Jury & Day of discovery
  • Deliberative events
  • Depth Interview Ethnography
  • Co-creation and Workshops
  • Full range of online methods including Blogs, Bulletin boards, online groups, ethnography and online depth interviews